Page 28 - Lasting Mark : Life Book 2025

LEADS

Spend more time selling and less time prospecting. We take the guesswork out of sourcing potential
clients and make it easy for you to maximize your time.

Lasting Mark supports our agents and strategic partners with industry leading marketing and leads
resources.

We have developed marketing and lead strategy programs for Medicare, Final Expense Sales, Mortgage
Protection, Annuities & Retirement Planning, and more.

Lead Type

There are a variety of lead types available to agents. Depending on if you will be working face to face in the
field or doing telesales. You may want to consider the different types or a combination of leads.

Direct Mail Leads
A direct mail life insurance lead is a targeted marketing piece sent to potential customers with the goal of
generating interest in purchasing a life insurance policy. This lead typically aims to educate recipients about
the benefits of life insurance, prompt them to take action, and ultimately convert them into customers.

Digital Leads
A digital life insurance lead refers to a potential customer who expresses interest in purchasing life
insurance through online channels. This lead generation strategy leverages digital marketing techniques to
reach, engage, and convert potential clients.

SCAN HERE TO SEE THE FULL
LEADS

WEBSITE

28 | DOING LIFE WITH LASTING MARK